Ashley began her real estate practice 20 years ago. From 2006 as Rookie of the Year to 2025, with over $30 million in team sales volume, Ashley has been a top producer and is listed as a top 10 agent in the Triad.

Over her career, her team has sold $436 million in volume and helped1800+ families find and sell homes. She specializes in resales, new construction, first-time home buyers, luxury level, baby boomers, helping seniors transition and medical resident families moving to the Triad. She has represented many area subdivisions as their showcase marketing agent.

Ashley is highly involved in her community and has served on the Agent Leadership Committee at KW Elite and teaches classes to new agents. Ashley’s accredited designations include: Accredited Buyer Representative, Certified Home Marketing Specialist and Cartus Certified Relocation Agent. Ashley serves her clients with premium customer service, and 90% of her business comes from referral & repeat clients.

With a bachelor’s degree from the University of North Carolina at Chapel Hill in Journalism, and a previous 17 year career in marketing, she is a top professional at marketing, staging and negotiations. Her listings sell quicker and below the average Winston-Salem days on market with a higher sales price ratio than the average Winston-Salem agent. The Ashley Lay Real Estate team knows what it takes to get the job done and goes above and beyond to make their client’s dreams come true.